ep. 323: When a COO is your next step w/ Diane Mayor

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an absolute masterclass in operations and systems with Diane Mayor, a fractional COO and chartered accountant who helps established entrepreneurs move from friction to freedom. In this episode, Diane and Jillian dive deep into the often misunderstood role of a Chief Operating Officer and why your business systems might be breaking even if you have "SOPs" in place. This conversation is for the visionary leader who feels the "mental load" of scaling and is ready to build a business that runs in sync with their vision.

Topics Covered:

• The definition of a COO as the "connective tissue" of a business.
• How the COO implements the CEO’s vision across marketing, sales, and finance.
• Diane’s professional background as a chartered accountant in high-stakes banking.
• Signs you are ready to hire a COO, including team size and revenue milestones.
• The risks of training your own COO and why they must be able to say "no" to you.
• The difference between a single process and a holistic business system.
• A deep dive into the 7 elements of a system: Purpose, Environment, Pre-system, Input, Process, People, and Output.
• How to identify constraints and "unintended outputs" like burnout or soul-crushing inboxes.
• Designing your business for the freedom you originally intended to build.

“We often forget that we have to set up our team members for success.” – Diane

CONNECT WITH DIANE:

Instagram: @diane_mayor

Website: dianemayor.com

CONNECT WITH JILLIAN

• Connect with me on IG @thejillianmurphy
• Get The Magnetic Messaging Makeover™
• Learn to create Stories That Sell $27