The Jillian Murphy Show

ep. 263 How to Use YouTube to 10X Your Sales w/ Mike Ligouri

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Mike Liguori, founder of Live Your Truth Media, a content agency helping entrepreneurs and brands build powerful YouTube channels and podcasts. This conversation is a deep dive into the real reason content builds trust—or doesn’t—in today’s online space. From the dangers of chasing vanity metrics to navigating content creation inside a power-couple household, Mike brings a mix of heart, strategy, and serious real talk that every content-driven entrepreneur needs to hear.
Topics Covered:
What’s really causing the “trust recession” in online marketing today
Why creators need to focus less on tactics and more on building relationships
The difference between ego-driven content and mission-driven messaging
Why external validation is killing your content effectiveness
How YouTube has evolved into the #1 platform for long-form, trust-building content
Why just uploading your Zoom recordings isn’t enough anymore
Mike’s no-fluff advice for anyone feeling overwhelmed by content creation
The truth about podcast burnout—and why 88% never make it past 8 episodes
What it’s actually like building a business with your entrepreneur spouse
The power of playing the long game and trusting your own creative process
 
"But the thing is, when it comes to building relationships, it's the opposite. We have to show up without ego and receive people where they are and meet people where they are online—with our message, with our content, the way we speak to them." – Mike
 
CONNECT WITH MIKEInstagram: @mike.ligouriLinkedIn: Mike LigouriWebsite: mikeligouri.com
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ep. 262 Money shifts to make millions w/ Madison Gammons

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a heart-opening, no-fluff conversation with Madison—money coach, mindset mentor, and host of the Busy Getting Better podcast. Madison helps women break through financial overwhelm and build a millionaire-worthy money mindset. In this episode, she and Jillian dive deep into why money is more than just numbers in a bank account—it’s a tool for building a life you're obsessed with.
Whether you're navigating your first big paycheck, transitioning out of corporate, or trying to figure out how to invest intentionally, this convo is packed with real talk and grounded wisdom about building wealth from the inside out.
 
Topics Covered:
Madison’s story: from broke and burnt out to owning her financial power
Why making money is only the first step—what to do once it’s in your hands
The real reasons money isn't talked about (even in wealthy households)
How mindset, fear, and worthiness directly impact your finances
Why you might self-sabotage when you finally have money (and how to stop)
How to use high-yield savings "buckets" to make your money goals visual and tangible
The power of teaching women to understand their finances—not just outsource them
How Madison left her six-figure sales job to go full-time in her coaching business
Honest lessons from her first year as an entrepreneur
Why building your dream life requires both a vision and a strategy
How entrepreneurship tests your identity—and why you need support around you
The non-negotiables Madison refuses to cut from her budget (nails, facials, travel!)
 
“Making money is really only one part of the equation, and learning how to keep it and to grow it, and how to utilize money intentionally to build a life that you are actually obsessed with. It gives you the opportunity to experience freedom and reach your fullest potential.” – Maddison
 
CONNECT WITH MADISON
Instagram: @themadisonj
Podcast: Busy Getting Better
 
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Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
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ep. 261 How to Date as a High-Level Entrepreneur w/ Emily Freeman

This one’s for my high-performing women (and men!) who are crushing it in business… but can’t figure out why dating feels like a constant glitch in the matrix.
I’m in-studio today with the incredible Emily Freeman, a dating & attraction coach, content queen, and one of the most grounded voices in the love and relationships space. We’re getting real about what it’s actually like to date (and find real, lasting love) when you’re a driven, independent, emotionally aware human building a big life.
Topics Covered: 💋 Dating dynamics for successful entrepreneurs🔥 Masculine & feminine energy in biz and love🧠 Nervous system regulation in relationships👀 The difference between attraction & compatibility💡 Why so many high-achievers confuse love with achievement✨ And what it really means to be seen, chosen, and supported
Whether you're in dating apps or already building a life with your dream partner, this convo will shift something in YOU. Emily brings the mic-drop moments AND the receipts. Don’t be surprised if you start reevaluating your entire approach to love after this.
Let’s get into it.
CONNECT WITH EMILY
Instagram: @emilyfreemancoaching
Facebook: Emily Freeman
Learn more about Emily HERE
CONNECT WITH JILLIAN
Follow me on IG: @thejillianmurphy
Sign up for my FREE Webinar → go.thejillianmurphy.com
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ep. 260 3 Things to Easily Do Today to Use AI to Grow Sales w/ Jim Carter III

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a must-listen for every entrepreneur feeling overwhelmed by the rise of AI and unsure where to start. Jillian sits down with Jim Carter, AI implementation expert and founder of AskJC3.com, to have a raw and real conversation about how to actually leverage AI in your business without the fear or fluff. Jim brings over a decade of experience in tech and AI and simplifies exactly how business owners can stop resisting and start experimenting with practical tools and frameworks—no jargon, just actionable clarity. If you've ever said, “I’m too busy,” or “AI is just too much,” this episode is your invitation to let that go.
 
Topics Covered:
Why “being terrified of AI” is more common than you think—and how to move past it
The RTF framework: A simple way to get better ChatGPT responses
Real use cases for AI in your business: from note-taking to podcast transcripts
How to use ChatGPT as a thinking partner (not a replacement for your voice)
The AI note-taker Jim swears by and how it can automate your follow-up emails
Why leaning into imperfect experimentation is the fastest way forward
What to do when you’re stuck doing things you don’t enjoy in your business
Jim’s personal philosophy on using tech to amplify—not replace—human connection
Where to start TODAY if AI feels intimidating or overwhelming
 
"So everybody who's listening, watching, find yourself in these stories, right? Whether it's this or something else like it, the key here is you got to be willing to lean in a little bit. You got to be willing to try, got to be willing to experiment. But the beautiful thing here is it's not meant to be perfect. If it works, great. If it doesn't, great. Throw it away." – JimCONNECT WITH JIM:Facebook: Jim Carter III
Instagram: @jimcarterthethirdLinkedIn: Jim Carter III | Ai Specialist
CONNECT WITH JILLIAN
JOIN INFINITY™ here → thejillianmurphy.com
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ep. 259 0 to 7 Figures in 1 Week as a 20-Something Year-Old Entrepreneur w/ Cole VanDee

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian sits down with Cole VanDee, a top-tier email marketing strategist, copywriter, and consultant who’s helped scale multiple 8- and 9-figure businesses. From selling cars at 19 to working with internet giants like Tai Lopez, Cole shares his incredible journey, hard-earned insights, and no-fluff truth bombs about what it really takes to succeed in the world of sales, marketing, and online business. This episode is raw, real, and filled with powerful takeaways for entrepreneurs at every stage of growth.
Topics Covered:
How Cole went from car sales to building high-performing marketing funnels for 9-figure clients
The power of taking bold action—even when you feel underqualified
Why getting rid of the wrong people in your life might be the best business decision you ever make
How he landed Tai Lopez as a client (and the unglamorous truth behind getting big opportunities)
The ugly truth about what it actually takes to build credibility and get noticed
Breaking down revenue levels: why making more doesn’t always mean taking home more
From $100K to $100M: the scaling differences nobody talks about
Why focus—not reinvention—is the secret to growth
What it means to be a true visionary and get the right people in the right seats
Cole’s advice for content creation, avoiding the scroll trap, and staying in your zone of genius
“You're either going to be choosing the people that are in your life and that's going to hold you back, or you're going to choose to get rid of those people and deal with the other side of that equation—which is you're going to get closer to where you want to be, but you're not going to have those people anymore. And to me, it doesn't matter if that's your brother, your cousin, or your best friend of 30 years. If they're on a path that you don't want to be on, and they keep taking your time, energy, effort, focus, a piece of your brain every single day—if they're sucking you into drama, if they're holding you down—at some point, you have to learn that lesson where it's like, "Okay, I'm gonna let you go." And it's not because I'm better than you.” – Cole
 
CONNECT WITH COLE:Instagram: @colevandee
 
CONNECT WITH JILLIAN
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ep. 258 Stepping Into Full Time Entrepreneurship w/ Steph Dorworth

Welcome back, babes, to the Scale Your Sales Podcast! In this heartfelt and high-energy episode, Jillian sits down with Steph Dorwarth—a former corporate physical therapist turned wildly successful video creator. From building a business rooted in creativity and alignment to creating a unique sales process that changed everything, Steph shares her inspiring journey of reinvention, self-trust, and building a brand that feels good to both her and her clients.
This conversation is a must-listen for any entrepreneur who’s ready to break the mold, embrace their uniqueness, and grow their business in a way that’s sustainable, soulful, and strategic.
 
Topics Covered:
How Steph transitioned from burnt-out physical therapist to fulfilled video creator
The moment she knew it was time to leave corporate—and how her husband’s support made it possible
What UGC (User Generated Content) is and how she built a thriving income stream on Fiverr
Why video is more than just content—it's a way to capture energy and authenticity
How Steph’s custom pricing calculator became a game-changer for attracting aligned clients
The power of transparency and why she ditched the traditional discovery call process
A behind-the-scenes look at her Instagram strategy and those signature pinned posts
What it really means to use your voice—and why Steph is passionate about helping other women share theirs
Her perspective on building a relationship where both partners take turns supporting each other’s dreams
How stepping into her confidence and owning her story unlocked exponential growth
 
“I'm going to start living for myself and I'm going to start figuring out who I am, what I believe in, and start using my voice and being the woman I always wanted to be, which is I always wanted to be confident and especially confident in what I have to say.” - Steph
CONNECT WITH STEPHInstagram: @stephdorworth
Facebook: Steph Dorworth Coaching
LinkedIn: Stephanie Dorwort
CONNECT WITH JILLIAN
JOIN INFINITY™ here → thejillianmurphy.com
Follow me on IG: @thejillianmurphy
Join my Facebook Community: https://bit.ly/sellingsecretsgroup
 

ep. 257 What You Can Learn From This 8-Figure Powerhouse w/ Sarah Beth Herman

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a no-filter, high-voltage conversation with Sarah Beth Herman, a five-time CEO and founder of multiple global companies with over 600 employees. Sarah brings the real talk on what it actually takes to build an 8-figure empire—and why comparison, scarcity, and lack of discipline are killing your momentum. If you’ve ever struggled with staying in your lane, charging your worth, or bouncing back from client issues, this one’s going to hit hard in the best way.
From money mindset to client disputes, mentorship to scalability, this episode is packed with powerful truth bombs for the entrepreneur who’s ready to grow, lead, and own her space—unapologetically.
Topics Covered:
The discipline it takes to scale—and why motivation isn’t enough
Why watching your competitors can sabotage your creativity and confidence
The behind-the-scenes story of how Sarah hit $80K/month just six weeks after getting fired
How to hire and lead when you’re starting from zero
Chargebacks, client disputes, and why you need legal and financial protection now
Why entrepreneurs must stop offering “percentage-based” coaching agreements
The difference between wealthy frequency and broke energy—and how to change your environment to rise
How to expand your offer suite and price like a CEO
Why surrounding yourself with bigger thinkers can unlock your next level
The energetic truth behind attracting high-ticket clients who don’t flake or ghost
“I am inspired by you, right? So then they're like, I'm going to sign up for you to mentor me. They get going. They get that energy, right? But then they lack the one key ingredient—discipline. So what happens is they never grow. They get inspired. They get excited. They're like, I can do this. Then they lack the discipline to make it happen every month.” – Sarah
 
CONNECT WITH SARAHInstagram: @sarahbethhermanLinkedIn: Sarah Beth Herman, MBA, BAML, BBA, AAWebsite: sarahbethherman.com
 
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JOIN INFINITY™ here → thejillianmurphy.com
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ep. 256 From Nurse Practitioner to Full-Time Entrepreneur w/ Lindsey

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a real, raw conversation with Lindsay, a nurse practitioner turned women’s gut health consultant and business coach. Jillian and Lindsay dive deep into balancing motherhood, marriage, entrepreneurship, and building a business without all the “fancy” systems. If you’ve ever felt like you’re juggling all the things and wondering if you’re doing enough, this conversation will leave you feeling seen, encouraged, and motivated to keep going—even when it’s messy.
Topics Covered:
How Lindsay built a multiple six-figure business without a perfect backend or fancy systems
The reality of balancing motherhood, marriage, and entrepreneurship—and why something always has to give
How Lindsay and her husband transitioned into both being entrepreneurs and the impact on their marriage
Why communication and faith are the foundation of their family and business success
The importance of setting boundaries with work to stay present for your family
The role real relationships (not just sales tactics) have played in Lindsay’s business growth
Why consistency, not perfection, is the key to growing a sustainable business
How Lindsay stumbled into business coaching after helping fellow health coaches organically
The value of accepting criticism and constantly working on building confidence
Real talk on why giving yourself a “Plan B” is the fastest way to guarantee you’ll quit
 
“So I find so many coaches in the space right now, they don't have confidence, which is one of the biggest things I see behind why they're not pushing their business forward. And so if we don't have confidence behind us starting out, you're going to feel like your feelings get hurt and you're not going to be able to make it.” – Lindsey
 
CONNECT WITH LINDSEY
Instagram: @lindseymariewellness
 
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JOIN INFINITY™ here → thejillianmurphy.com
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ep. 255 Why Businesses Fail w/ Jeff Fenster

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is going to blow your mind as we take you behind the scenes of Infinity Live, featuring a powerful conversation with Jeff Fenster—serial entrepreneur, speaker, and founder of EverBowl, one of the fastest-growing franchises in America. In this candid and energizing session, Jeff breaks down how businesses truly scale, the underrated power of options, and the real reason most companies fail. This is not your average fluffy business chat—this is an unfiltered masterclass in growth, innovation, and entrepreneurial grit.
Topics Covered:
Why options are the single most important thing in business survival
The myth of experience: why waiting until you're “ready” is overrated
How Jeff built EverBowl without any restaurant background—and made it thrive
The two repeatable problems in business you must solve to scale
How vertical integration (construction and supply chain) saved his company
What COVID taught Jeff about staying agile and thinking in opportunities
Why “relationship capital” is real currency for entrepreneurs
The story behind landing EverBowl on QVC and getting 500 franchise leads
How to build meaningful relationships by making deposits, not withdrawals
Real talk on leadership, pivoting, and building a brand rooted in purpose
 
Companies fail and people go out of business for one reason: they run out of options. That's it. The big other mistake a lot of entrepreneurs make is thinking that they have to be bigger before they focus on scale. That is a dangerous game. Every air pilot in the world is taught that altitude is your friend. Why? Because if you have a problem in an airplane, the higher you are, the more time you have to figure it out before you hit the ground. So options come from scale. Scale comes from mitigation of problems. And so, if you run out of money, you run out of options. If I don't have any money, I can't pay my bills. If I run out of product, I can't sell product. I run out of options because I don't have product to sell, so I have to do something else. I was just trying to figure out how to stay alive and stay in business today. And I was able to do that because I had options—because we vertically integrated and solved repeatable problems before I even knew I was going to need them. And it's not that we were so brilliant. We weren't. We were just doing the things that gave us options. What tool do we have for the current issue in front of us? – Fenster
 
CONNECT WITH JEFF:
INSTAGRAM: @fensterjeff
LinkedIn: Jeff Fenster
 
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ep. 254 Bounce Back Rate w/ Chris Harder

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an inspiring behind-the-scenes conversation with Chris Harder, renowned entrepreneur and business mentor, recorded live at the Infinity event. Chris and Jillian dig deep into what it really takes to thrive as a business owner in today’s economy. They get brutally honest about overcoming setbacks, adapting to shifting market conditions, and the realities of risk, resilience, and making smart business pivots. Whether you’re just starting out or looking to scale to seven or eight figures, this episode is packed with practical insights and real talk you won’t hear anywhere else.
Topics Covered:
Why sales cycles are longer and buyers are more cautious right now (and what to do about it)
How to find true product-market fit and market “to the times”
Risk tolerance, comeback rates, and why innovation is your best friend
Real talk: Facing business failures, sudden setbacks, and how to bounce back
The importance of your community and mentors in helping you recover from challenges
Honest breakdown of the current economic landscape—what it means for your sales, your offers, and your customers
The power of perspective: why things might not be as “doom and gloom” as they seem
Why adapting your message (and sometimes your products) is key to surviving tough seasons
Building long-term mentorship relationships and the real value of staying in the room
Why certainty and trusted partnerships can be more valuable than chasing a “better deal”
“Overnight, we went from being weeks away from flipping the on switch on, two years of work, three million dollars in, to nothing. Absolutely nothing. There's nothing we could do with this platform in that moment. That was the worst, the absolute worst of my professional career, for sure. And I've had some pretty low lows. It began a trickle-down effect of all sorts of challenging things happening. Had a stroke, I'm blind in this eye, 50% blind in this eye, all sorts of things. My business partner, Matt, was a tremendous resource for saying, "Oh well, let's find our pivot and let's go." My friends who have already been in this situation, who have already built massive eight, nine, even ten-figure companies, shared their stories with me. "Hey, that same thing happened to me, only it was food products. Hey, that same thing happened to me, only it was real estate." They were able to give me guidance and they were able to kick me back in the game. My wife was able to kick me back in the game. My brother was able to support and kick me back in the game. So the people that you have around you are what are going to absolutely matter the most when that bad thing happens and cause that comeback rate, if you will, to be that much quicker.” – Chris
 
CONNECT WITH CHRIS
Instagram: @chriswharderFacebook: Chris HarderWebsite: chrisharder.me
 
CONNECT WITH JILLIAN
JOIN INFINITY™ here → thejillianmurphy.com
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